Do you or your institution have a public relation issue problem? How do you solve it? What are the steps you have to go through?
Everyday there are people, institution, products that are having PR issues such as workers going on strike, a product being labeled as toxic, a President having an affair and many others. All this issues can cause people that are your public to lose trust in you. If it is left not managed, then the business side will also suffer such as decline in sales and stock value. This issues needs to be managed strategically.
Hey everybody!,… welcome to this blog post.
The following series of blog is the final assignment that I did in order to get a certificate in Strategic Issues Management from Edith Cowan University. My class was taught by Mrs. Ida Bayuni & Mr. Kim Harrison at the Post Graduate Program, The London School of Public Relations – Jakarta.
This course is about how an institution can handle their public relation issues by using a set of guidelines to come up with a strategy plan. The steps in order to come up with plan are:
- Background
- Issue identification
- Related organization
- Identifying the public
- Potential life cycle of the issue
- Communication Management Plan
The Communication Management Plan is breakdown into a couple of sections, which are:
- Problem
- Situation analysis
- Goal
- Primary focus component of the plan
- Objective
- Strategy & tactic
- Creative persuasive strategy
- Evaluation
- Timeline
- Budget
In the paper assignment that I made, you can see these guidelines being applied to an issue as a case study. I chose a topic which was current at the time I was taking the course during the year 2009. The topic was about the issue POLRI, The Indonesian National Police, was having specifically about a high ranking police officer that was involve in a high profile murder case. In general POLRI’s image is not trusted by society as a law enforcer because people view them as corrupt.
For more explanation about the strategic issues management that I have written, please read it on this blog. On the bottom of this post you can find a list of blog links corresponding to this.
I hope you find this post useful. I look forward to hearing your comments. 🙂
Here is the front page cover:
STRATEGIC ISSUES MANAGEMENT
INTERNATIONAL EXAMINATION
Stage III
THE INDONESIAN NATIONAL POLICE (POLRI)
IMAGE RESTORATION PROGRAM
Prepared by:
Ferlin Marcini R. Mogot
2005.09.0009
Class:
Post Graduate Program Acceleration IIIB Honor
JAKARTA
2009
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Blog Links
Strategic Issues Management: The Indonesian National Police (POLRI) Image Restoration Program:
- Part 1 : Introduction and book cover
- Part 2 : Table of Contents, Executive Summary, Chapter 1: Background
- Part 3 : Chapter II: Issue Identification, Chapter III: Related Organization
- Part 4 : Chapter IV: Identifying The Public, Chapter V: Potential Lifecycle of The Issue
- Part 5 : Chapter VI: Communication Plan (6.1.Problems of POLRI, 6.2. Situation Analysis)
- Part 6 : Communication Plan (6.3. Goal, 6.4. Primary Public of Plan, 6.5. Objectives)
- Part 7 : Communication Plan (6.6 Strategy & Tactics, 6.7 Creative Persuasion Strategy: Strategy 1- THE PROFESSIONAL POLICE OFFICER INTERNAL CAMPAIGN)
- Part 8 : Strategy 2 – INCREASING FAMILY VALUES, Strategy 3 – CREATE UNDERSTANDING OF POLRI’S ACCOMPLISHMENT TO SOCIETY
- Part 9 : Strategy 4: POLRI NEW LOOK, Strategy 5: MEDIA RELATIONS, 6.8. Evaluations, Campaign Timeline, Campaign Budget.
- Part 10 : Summary of Articles (1-5)
- Part 11 : Summary of Articles (6-10)
- Part 12 : Summary of Articles (11-15)
- Part 13 : Summary of Articles (16-20)
- Part 14 : Summary of Articles (21-25), References and Others
Media Revolution LSPR 